(Download) "Bric (Salerooms: Emerging Markets) (Brazil, Russia, India and China)" by Colin Gleadell # eBook PDF Kindle ePub Free
eBook details
- Title: Bric (Salerooms: Emerging Markets) (Brazil, Russia, India and China)
- Author : Colin Gleadell
- Release Date : January 01, 2010
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
- Pages : * pages
- Size : 49 KB
Description
Phillips de Pury & Co held its latest theme sale devoted to the BRIC countries--Brazil, Russia, India and China--at the Saatchi Gallery on 23 and 24 April. Based on the acronym coined in 2001 to describe the world's four fastest-growing economies, it consisted of 375 lots by modern and contemporary artists, designers and photographers from each country. There would have been more lots, but 54 works from Brazil never arrived because of the airport closures due to the volcanic eruption in Iceland. Although there are specialised auctions for Latin American, Russian, Indian and Chinese art, this was the first time that these four nations had been lined up together, exclusively, in one sale. Following the end of the art boom in the autumn of 2008, prices in some of these markets crashed by up to 50%. But recently the Chinese market has started to bounce back, as has the market for modern Indian art of the 1950s and 60s. The BRIC sale was therefore an opportunity to compare the resilience of these key emerging markets. It was also part of Phillips's policy to position itself as the purveyor of the new and fashionable with theme sales--such as 'Music' or 'Sex'--as a way of dressing up contemporary art, generating more sales and getting noticed. A good way of getting the BRIC sale noticed was to hold it at the Saatchi Gallery, where it was viewed by 2,500 visitors a day.
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